Bio

Saidas Rafijevas is a marketing lecturer, researcher, and business consultant with over 15 years of experience in marketing, business development, and higher education. He is a board member of Lithuanian marketing association in Klaipeda (LiMA) and an active member of AMS ( Academy of Marketing Science). Saidas  holds a Master's degree in Innovation and Business Creation from Jönköping International Business School in Sweden.
His academic and professional interests focus on digital marketing, consumer behavior, neuromarketing, and sustainable business practices. His research explores consumer empowerment, trust, value co-creation, and the influence of emerging technologies on consumer decision-making. He is particularly interested in understanding how businesses can develop meaningful relationships with consumers while creating sustainable value.